Jam Packed!

Einstein Wireless launched its “Jam Packed” campaign, featuring the latest music phones from Sony Ericsson—the W810i and W300i Walkman® handsets. Einstein is taking these phones to the streets, conducting mobile sound checks throughout Wisconsin to demonstrate the quality sound and features on Einstein’s powerful local network. This blog details the adventures of the Jam Packed Street Teams, powered by O’Berry Cavanaugh. Stay tuned us as we ride, stride and jam throughout Wisconsin.

Thursday, August 17, 2006

State Street Brats

Tonight our street team was at State Street Brats. This is a great local bar. It's right on State Street with a hometown college feel to it. It was great to interact with the college kids coming back to start another year of school. We spoke with a variety of students tonight who were all getting ready for school to begin.

Perhaps my favorite part of the night was when I asked a group of guys if they had heard of Einstein Wireless before and all of them replied, "Yes." I then asked what they knew about Einstein and one yelled, "Simple is Smart." It was so great to hear people associating the brand with the slogan.

Tomorrow is our live radio remote at Pedro's. If you're in the area stop by and check it out. We'll be giving away prizes and you get to play with Sony Ericsson Walkman phone- I'll even take a picture of you!

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