JamPackerMania

Well, we can honestly say that our Jam Packed attire was noticeable today...we were the only ones not wearing cheeseheads, Farve jerseys, face paint or wiener leis (though we were tempted). We had a perfect location with maximum visibility at The Stadium View, a local hangout for a huge pre-game party.

The day's promotions included radio remotes with WOZZ, the mobile billbard making its way through the crowded streets, Segways buzzing around, a booth with signage in a prime location, and our street team out in full force. Together, with the huge crowds and Cindy's favorite cheese curds, it made for Einstein's version of a perfect storm, with all the campaign elements coming together for a successful event.

We even convinced former-Packer Gilbert Brown to sign with Einstein...well, maybe not, but we did get him to sign our Segway!


















Here are some of the people we met:

Live from The Bar East in Green Bay

The blog may have been silent for awhile, but the street team hasn't been! The talent team and I spent the evening at The Bar East in Green Bay. It was an event full of excitement with The Eagle hosting a live radio remote, the mobile billboard driving around, and the street team conducting sound checks.

Two reps from Sony Ericsson were also on hand to check out our Jam Packed campaign in full swing. They enjoyed seeing Einstein in action and, of course, had to test drive the segways!

The Nitty Gritty in Madison

Saturday night the street team was at the Nitty Gritty bar in Madison. This is a very busy bar that a lot of the University of Wisconsin- Madison students hang out. It is especially busy now because all of the students are returning for school.

Everyone was very receptive at the Nitty Gritty. As usual the Sony Ericsson Walkman w810 was a huge hit. People loved to actually hold the phone and use all of the features. Perhaps the best part was taking photos of everyone. The quality of the photos taken on this phone is unlike any other phone currently on the market.

The team will be hitting up the college campus early this week in Madison. Keep your eye out for the Einstein segways and if you see one stop by and check out the phone.

Live Radio Remote from Pedro's

We were at Pedro's on Friday night along with WJJO. Pedro's serves Mexican food and they are known for their corn cake. You'd have to try it to know how good it is.

The street team interacted with a lot of people on Friday and had fun too. The manager insisted that we were sombreros.

The phone was a huge as usual. Everyone we would show the phone to loved all of the features and of course the best part about the phone was the music! All of the pictures turned out awesome from the night. It was fun to really talk to people one-on-one about the phone and all of its features.

Congratulations to Bill Ford! Bill was the winner of the Sony Ericsson Walkman w300 phone.